Pure Color Love is Estee Lauder’s latest lipstick launch and it is amazing! They must be the most playful lipsticks ever made and Estee Lauder definitely had a lot of fun creating them. They, also, have possibly the best promotion ever! They dare you to “mix, remix” the shades and “create your look”. The Pure Color Love lipsticks have a unique, never-before-seen bullet, super glam packaging and they are loaded with super lip-loving ingredients. They come in crèmes, chromes, mattes, shimmers and more, and have “a deliciously balmy texture”. As Estee Lauder states on their website “mattes are bold, vibrant, rich, long-lasting and feel weightless. Keep that “just applied look” for hours”.
As part of the promotion, they made a super fun video starring Kendal Jenner and Elle King in her song Wild Love, promoting even more the “love” concept of the range (Pure Color LOVE). In the video, star some of the best shades of the range.
Another fun way they chose to promote their latest lipsticks is them showing you, on their website, how you can do three of the latest lip trends. For each lip trend they suggest three lip combos and so nine different lip looks. Different shades give out a different aesthetic and so the looks and styles change, even though the technique used is the same. Take a look.